The scope follows the electoral area
A ward assessment is not the same assignment as a constituency, county or national assessment. Electorate size, geographic spread, research depth, travel, language, data availability and campaign maturity affect the work required.
WTP’s Path to Victory Assessment starts from US$500 for ward-level work, US$1,250 for a constituency, US$2,000 for county legislative offices and US$4,000 for a governor-level assessment. Final pricing depends on scope; polling and third-party costs are separate.
What the assessment should answer
The value is not a generic report. The assessment should make a political decision clearer.
- Is there a credible route to the required vote target?
- Where is support strong, weak or persuadable?
- Which opponents and nomination dynamics matter most?
- What positioning, organisation and resources would the route require?
- Should the candidate proceed, pause or redesign the plan?
Compare the cost with the cost of guessing
Campaigns often spend more on one event or a short print run than on establishing whether the strategy is sound. Early evidence cannot guarantee victory, but it can prevent months of unfocused activity.
A useful proposal should state the questions, method, deliverables, limitations, confidentiality terms and any separate field costs before work begins.