How to know whether you can win an election in Kenya
A practical framework for testing candidate viability, voter support, competition and vote mathematics before major campaign spending.
Read insight →Insights
Ideas for more credible politics.
Analysis from We The People on voter intelligence, campaign decisions, public trust and accountable governance.
Why large political rallies do not predict election victory
Crowds show energy, but serious strategy separates attendance from registered support, persuasion, organisation and turnout capacity.
Read insight →What a serious aspirant should do before announcing candidacy
The essential private preparation for candidates in Kenya: assess viability, define the office, test the political route and build a lawful campaign foundation.
Read insight →How much does a political campaign assessment cost in Kenya?
What determines the cost of a candidate viability and campaign assessment in Kenya, and what a serious assessment should deliver.
Read insight →How voter research improves campaign decisions
How ethical voter research helps Kenyan campaigns choose priorities, positioning, field activity and resource allocation without manipulating citizens.
Read insight →How to choose between a party ticket and independent candidacy in Kenya
A decision framework for comparing party nomination and independent candidacy using voter evidence, coalition strength, risk and organisation.
Read insight →What an MP campaign needs for Kenya’s 2027 election
The strategic foundation of a credible constituency campaign: vote model, local proposition, field organisation, dashboard and election readiness.
Read insight →WTP publishes research findings only where methodology, sourcing and client permissions allow. Commentary is not presented as polling.
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